Monday, March 27, 2017
The RP Group

Olivia Loy

Director of Communications

Olivia Loy is a graduate of U.C. Berkeley with a B.A. in Political Science. She has a deep passion for, and commitment to, the RP Group’s mission as her own educational path began at the California community college level on the idyllic campus of Sierra College.

Ms. Loy has more than 10 years of proven excellence in vision, strategy, and execution in the areas of internal and external communications, including content, public relations, and marketing, with a focus on digital content creation (blogging, social media, email marketing, web content), and SEO and community management.

Her work has been featured in industry publications, and she has been responsible for greatly increasing engagement, revenue, and web analytics for various organizations, including Yelp, where, as Sacramento’s first Community Manager, she took the company from a Stage 1 to a Stage 2 level market, earned the most significant local public relations “win” for the company to date at the time, and played an integral role in implementing Yelp Deals. During her time at Yelp she also transformed a contentious “yelper” community into one that upheld Yelp’s values, culture and brand personality.

Her public relations work has included feature spots in The New York Times, Vanity Fair, Wine Enthusiast, the Sacramento Bee, and many more regional and national publications.

email |510.527.8500 ext. 266